ACETATE RENEW™
No waste is the goal of the future
What if we told you that cellulose acetate sheets can be produced starting from an acetate flake made from waste? Surely you would think it is not possible, yet it is. We are talking about the sheets produced using Acetate Renew, the flake made through Eastman’s innovative Carbon Renewal Technology.
Sheets made with Acetate Renew are first and foremost the result of the principles supporting the environment in which we live. They are produced with awareness of the need and urgency to design paths of sustainable development. These products and processes take into account the entire life cycle; from raw materials and their processing, to their use and final disposal.
Mazzucchelli, which already supplies sheets of cellulose acetate that are produced using a flake of natural origin, has enthusiastically welcomed Eastman’s project. Mazzucchelli has decided to add to its production the manufacturing of sheets made with Acetate Renew, an innovative flake generated through a process that transforms plastic waste into primary molecules in order to obtain the raw material again.
Acetate Renew is born thanks to Eastman’s innovative Carbon Renewal Technology. This technology is a chemical recycling process which consists of breaking down plastic waste into primary molecules which are the main elements for the production of acetic anhydride. Acetic anhydride reacts with cellulose to produce cellulose acetate. The result is a cellulose acetate composed of 60% bio based and 40% certified recycled content. Therefore, this process creates a 100% sustainable acetate flake using the waste normally sent to landfills, contributing to the reduction of greenhouse gas emissions. (Acetate Renew produces -20% -50% of greenhouse gas emissions compared to traditional acetate)
Sustainability Lovers
We love the phrase “beauty will save the world”. We have always believed in beautiful things; but have always known that this is not enough. For us, to be beautiful, a thing should also be sustainable. Because we feel we must pay more attention to our planet, sustainability is a fundamental step. Together we can help make big changes.
Giving the same quality while making a difference in nature
The concept of sustainable development was first introduced in 1987 in the Brundtland Report, also called Our Common Future, a publication released by the World Commission on Environment and Development (WCED). According to this report, “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs”. It is therefore a concept that is founded on a basic ethical principle: the responsibility of today’s generations towards future generations.
This commitment and care by Yeetian can also be found in the sheets produced with Acetate Renew which maintain the same technical and aesthetic characteristics as those made in traditional acetate. With this new flake it will be possible to produce sheets in all the colors presently made with traditional acetate using every technology currently used by Mazzucchelli.
